A Digital Tool That Turns Typography Into Mushrooms
At Pentagram, innovation is widely encourage in client project. This is what Jody Hudson-Powell and Luke Powell did with their Hypha project, created as part of the identity of an exhibition on mushrooms.
The digital tool emulates the growth of fungi and applies it to letters. This gives birth to mushroom-esque typography based on the text you enter. The evolution of the letter once you press enter is based on the growth pattern of mycelium and mushroom spore, making each character unique every time it is generated.