Everything You Need to Know About Mascot Logos
If you’re proud of your product, why not make it your mascot?
Snack brand Planters had beloved Mr. Peanut standing beside their name for 104 years. That is, until he died and was reborn again as a baby peanut, thanks to the magical tears of Kool-Aid Man. (Yes, that really did happen.)
Then you have Poppin’ Fresh, more widely known as the Pillsbury Doughboy, with his tilted chef’s cap and neatly tied scarf. Though he may be small, the Pillsbury Doughboy has become something of a celebrity–so much so that he’s even had a line of Doughboy products made after him (some are even kept in a museum!), plus a whole family (he’s a proud father of 2).
All this proves the point that a mascot is a living character outside of the logo. Mascots give your brand a personality in a way no other logo could.