How to Create a Logo Using Repetition

Logo Design

How to Create a Logo Using Repetition

You can also flip, rotate, and overlap letters in your logo to create repetition. It’s common for fashion logos to use a logo centered around a company name (aka, logotype), so they often play around with repeating fonts.

Aside from being major fashion brands, what do Chanel, Gucci, Fendi, Givenchy, RVCA, and DC Shoes all have in common? Their logos have interlaced letters that mirror each other.

In some cases, like Gucci, the initials used in the wordmark are a totally different font than the logotype. But if you look at the ‘F’ in Fendi’s logo, the fonts are the same weight and size as the logotype.

How else can you use repetition with font in your logo? Well, you can use the same font in your tagline as your logo. Let’s say you want your tagline to be the secondary focus in your logo. You can use a lighter font weight to do that.

That said, it’s important to note that using too many fonts, colors or other design elements can result in a cluttered logo.

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