FROM THE ARTIST: “When Coors came out with its TV Spot “Coors Light Train” it was a big hit. Because of this, they wanted to create an accompanying Point of Sale and POP experience. We had to remodel the train from TV footage to make a higher res version. After making the iconic images for the print campaign, we created a concept involving a life-size train made from a flatbed truck that traveled around the US hosting experimental events inside it.”
For more work by Utöka, explore the portfolio links below.